The advertising and contextual value keys allow our clients' advertising agencies to retrieve useful information concerning the broadcasting of their tag, namely the advertising performance of the broadcasting zone (visibility, completion) and the context of the broadcasting page and/or the broadcasted video.
- Ad performance tracking (viewability and completion at 10, 15, 20, 25, 30, 60 and 90 seconds)
- Retrieval of the context(s) of the page and/or video under their IAB nomenclature (example: IAB2-12)
- Simple activation without client-side modification
For clients who have subscribed to this option, the advertising performance of their various broadcast zones (>500 impressions per month) is recorded and consolidated every day to establish an average over the last 30 days for the KPIs mentioned above. In the same way, we know in real time the context of the broadcast page (category of the zone filled in by our Media team) and the context of the video broadcast (category filled in by the journalist when the video is uploaded) and we are therefore able to transmit them.
The keys to be filled in on the client side in the adserver remain at the discretion of the client in the case of standard programming, but for Header Bidding programming, the keys to be filled in must respect this format:
visibilitydtk: IAB visibility of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr10dtk: 10s completion of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr15dtk: completion at 15s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr20dtk: completion at 20s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr25dtk: completion at 25s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr30dtk: completion at 30s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr60dtk: completion at 60s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
vtr90dtk : completion at 90s of the zone (can take the values 10, 20, 30, 40, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100)
iabpagedtk: IAB context of the page
iabvideodtk: IAB context of the video
The full list of IAB category codes returned by the page and video context macros is available here:
https://iabtechlab.com/standards/content-taxonomy/
For a 15 second campaign, if you want a completion rate above 70%, your targeting must accept all values above 70%: vtr15dtk = 70, 75, 80, 85, 90, 95, 100
If you find that your completion is well above your expectations and you want more reach, you can gradually lower the completion values in your targeting and observe the effect on the completion rate and reach:
vtr15dtk = 60, 65, 70, 75, 80, 85, 90, 95, 100