¶ Description
Create a custom report from scratch by selecting the desired data, dimensions and filters.
¶ Components
¶ Environment
¶ Description
Select the desired advertising environment and universe here
Depending on the universe selected, some figures may not be available
¶ Ad Environments
Outstream (ad formats without content video)
Instream (ad formats followed by a content video)
All
¶ Universes
Publisher (the report will focus on your activity as a site)
Producer (the report will focus on your activity as a video producer)
All
Period
¶ Select the period you want to analyze
- Custom
- Yesterday
- Last 7 days
- Last week
- Last 15 days
- Last 30 days
- Last month
- Current month
¶ Custom
Allows you to select a period between two specific dates using a calendar.
¶ Period comparison
This feature allows you to compare data between two periods.
¶ Granularity
¶ Description
Select the time granularity you want for your report.
None (consolidated figures for the entire period)
Day (one row of numbers per day)
Month (one row of numbers per month)
Year (one row of numbers per year)
¶ Data
¶ Description
Select the data that you will use to feed your report (one data = one new column)
¶ Data player
Trigger rate (%)
Player inventory
Player HAB inventory
Adblock rate
¶ Monetization data
Calls to ad tags
Ad impressions
HAB fill rate (%)
Revenues (estimated) $/€/£/£/£/£/£/£/£/£/£/£
Average CPM (estimated)
¶ Advertising performance
Visibility(IAB)
Ad Completion 25% (IAB)
Ad Completion 50% (IAB)
Ad Completion 70% (IAB)
Ad Completion 100% Complete
Complete Visible (%)
Click-through rate (%)
Ad Skips (%)
¶ Video performance
Streams
Video Completion 25
Video Completion 50
Video Completion 75
100% Video Completion
Cumulative viewing time (h)
Average completion rate (%)
¶ Dimensions
¶ Description
Dimensions allow you to add a level of granularity to the reports you generate. Each selected dimension adds new rows to the report.
¶ User Environment
Adblock
IP Country
Device
OS
Browser
¶ Environment Player
Site
Zone
Company
Player type
Video theme
Catalog
Video length
Advertising environment
Control room
¶ Video Environment
Video
¶ Filters
¶ Description
The filters allow you to limit the data to be displayed according to the following parameters:
Function not essential to start visualizing your graphic data
Companies / Sites / Zones
Companies/ Catalogues
Regies
Player type
Video theme
Ad format
Preroll
Postroll
Overlay
OS
Device
Browser
Adblock
Video length
IP Country
¶ File export
¶ Description
Once you have viewed the report, you can click on the "export" button to keep a copy on your computer.
¶ Available formats
CSV
XLSX